About AssetBook
The intelligent asset ecosystem for buildings, industry, and cities. Founded 2021 in Sandviken, Sweden.
Our Mission
Buildings, cities, and industrial facilities use dozens of different systems and devices from different manufacturers. These systems don't talk to each other. This creates data silos, wasted energy, difficult maintenance, security vulnerabilities, and no unified overview.
AssetBook removes all system borders and brings everything into one secure, visual, intelligent platform. We are not just an IoT platform — we are a comprehensive digital ecosystem for intelligent asset management, energy optimization, and operational control.
Think of AssetBook as the brain that connects, monitors, controls, and optimizes everything in a building, city, or industrial facility — regardless of manufacturer, protocol, or system.
Devices Integrated
Compatible Brands
Energy Savings on Lighting
Founded
Why AssetBook
Save Money
- Up to 92% energy savings on lighting
- Lower maintenance costs through proactive monitoring
- Reduce transports with remote monitoring and control
- Extend LED lifetime from 5 years to 30 years
Get in Control
- Security at every level (IT/OT, ioXt Alliance)
- Visual overview with map-based interface
- ESG and EPBD compliance reporting
- Data analysis and AI-powered insights
Feel Free
- Choose products, not systems — no vendor lock-in
- Keep old products, add new ones freely
- Let automations work for you 24/7
- Desktop, mobile, and tablet — your way
Our Founders
Combined 44+ years of experience in electrical installations, programming, and IoT.
Jimmy Jonasson
CEO & Co-Founder
Business and Marketing. Licensed electrician with 23+ years of active experience in BMS and IoT. Owned an installer company in Stockholm for 11 years, served as Chief Electrician within industry for 8 years, and was responsible for electrical installations for a company of 11,000 people.
Active in 8+ industries in the Nordic region. Former Project Coordinator for Industrial Lighting and electrical installation responsible at Stockholm Exergi.
William Jonasson
CTO & Co-Founder
Technology and Development. Self-taught programmer since age 7 with 21+ years of active experience in programming and IoT. Full-Stack developer, DevOps engineer, and AI Engineer across multiple programming languages.
Built the emergency page for SOS Alarm (Sweden's 112), created Sandvik's GIS-based logistics system, programmed smart connected lighting at multiple industrial sites, and was responsible for IT server security at the Swedish Armed Forces.
Standards & Memberships
AssetBook is actively involved in shaping the standards for smart buildings and cities.
- ioXt Alliance Member
Secured against OWASP IoT Top 10 threats
- Ericsson Technology Alliance Partner
Joint 5G IoT solutions
- DTSC — Digital Twin Sustainable City
Sponsored by Svensk Form, with Nordic BIM Group and Bentley Systems
- Arbetsgruppen Standarder och Plattformar
Sponsored by SEK — Svensk El-standard
International Presence
Headquartered in Sweden with reseller operations in the UK and Norway.
United Kingdom
AssetBook IoT UK — Reseller
Norway
AssetBook IoT NO — Reseller
Ready to Get Started?
See how AssetBook can transform the way you manage your connected systems. Book a demo and we'll show you what's possible.